The 12-to-many business network characteristics:
- the use of local wood, giving importance to the enterprises which work in the near forest;
- the unitary management of the wood manufacturing connecting the wood to the market;
- the traceability, to follow the wooden product from the forest to the market;
- the communication of the environmental impact of a productive process and/or of a product during its lifecycle;
- the ability to link cheapness to health and environment safeguard and to promotion of the environmentally sustainable development;
- the use of standards, which are able to guarantee an objective, trustworthy comparable and easily communicable information;
- benefits for the area where the wooden objects are producing and manufacturing;
- the ability to link innovative craftsmanship and environment safeguard;
- the promotion of workshops based on the experience, because the feeling is made by sensorial experiences.